Qilin's core battlefield — multi-platform full-chain e-commerce operations engine
Positioning
Full-platform operational capabilities covering domestic e-commerce (Taobao/Tmall/Pinduoduo/Douyin Store/JD) and cross-border e-commerce (Amazon/Shopify/TikTok Shop/AliExpress).
Platform Index
🇨🇳 Domestic E-commerce
| Platform | Core Tools | Operations Focus | Qilin Skill Modules |
|---|---|---|---|
| Taobao/Tmall | Shengyi Canmou, Zhitongche, Wanxiangtai | Search ranking, Zhitongche ROI, Taoke distribution | Search optimization, Paid promotion |
| Douyin Store | Douyin Store Compass, Qianchuan delivery, Selected Alliance | Livestream GMV, Short video product links, Influencer distribution | Livestream operations, Qianchuan delivery |
| Pinduoduo | Duoduo Canmou, Duoduo Search, Duoduo Jinbao | Low-price hit products, Billion Subsidy, Social fission | Low-price strategy, Group-buy fission |
| JD | JD Shangzhi, Kuaiche, Haitou | Self-operated/POP, Major promotion surges, Logistics advantages | Major promotion operations, Kuaiche delivery |
| Xiaohongshu | Pugongying, Shutiao, Juguang Platform | Seeding notes, Buyer e-commerce, Private domain conversion | Seeding conversion, Note product links |
🌍 Cross-border E-commerce
| Platform | Core Tools | Operations Focus | Qilin Skill Modules |
|---|---|---|---|
| Amazon | SellerSprite, Helium10, Ad Management | Listing optimization, FBA/FBM, Ad ACOS | Listing creation, FBA management |
| Shopify | Backend analytics, Shopify Apps, Facebook Shop | DTC brand sites, Subscription model, Email marketing | DTC growth, Email automation |
| TikTok Shop | TikTok Ads, Shopify integration, Influencer management | Short video product links, Livestream selling, Full hosting | Cross-border livestreaming, Influencer BD |
| AliExpress | Data Zongheng, Zhitongche, Affiliate marketing | Russia/Brazil/Europe markets | Cross-border logistics, Multi-currency pricing |
Standard Operations SOP
Daily Checklist
□ ① 生意参谋/罗盘/商智 — 昨日核心数据（GMV/访客/转化率/客单价）
□ ② 竞品监控 — 价格变动/上新/评价变化
□ ③ 广告数据 — 花费/ROI/ACOS/CPA，调整出价
□ ④ 库存预警 — 缺货/滞销/退货率
□ ⑤ 客服数据 — 响应时长/好评率/差评处理
□ ⑥ 内容发布 — 短视频/直播/笔记排期
Weekly Report Framework
📈 电商周报 - YYYY-MM-DD
【核心数据】
- 全平台GMV: ¥XXX,XXX (环比+XX%)
- 综合ROI: X.X (目标 > X.X)
- 平均转化率: X.X%
- 客单价: ¥XXX
【分平台表现】
- 淘宝/天猫: ¥XXX,XXX (占比XX%)
- 抖音: ¥XXX,XXX (占比XX%)
- 拼多多: ¥XXX,XXX (占比XX%)
- 京东: ¥XXX,XXX (占比XX%)
- 跨境: $XXX,XXX (占比XX%)
【爆款追踪】
- 第1名: [产品名] - ¥XXX,XXX (占比XX%)
- 第2名: [产品名] - ¥XXX,XXX
- 库存预警: [产品名] 库存告急/滞销
【策略调整】
- 本周调整: 出价调整/上新计划/活动排期
- 下周计划: 大促准备/新品发布/达人合作
【风险预警】
- 竞品动态: [竞品] 降价/上新
- 供应链: 物流/库存/成本波动
Related Skills
skills/douyin-script-writer/— Douyin script creation (community skill)skills/marketing-ideas/— Marketing创意库 (community skill)skills/paid-ads/— Paid ad delivery (community skill)skills/pricing-strategy/— Pricing strategy (community skill)skills/product-strategy/— Product strategy (community skill)skills/growth/— Growth strategy (community skill)